10 years of experience as a Multimedia Web Designer / Art Director most of which specializing in eCommerce digital design directly for fashion brands. I am well versed in Adobe Creative Suite, HTML / CSS / and multiple CMS platforms such as ATG and Demandware. In addition to design, I have accomplished an M.A. in Writing which translates as useful to my marketing and copywriting expertise.
Working directly in E-commerce, I have also been sufficiently trained in Oracle ATG Commerce & Endeca Experience Manager.
Masters of Arts (Professional Writing)
Bachelors of Science (Multimedia Web Design)
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Launched Adrianna Papell Ecommerce initiative.
Responsible for all creative assets:
Adrianna Papell, Aidan Mattox,
Aidan by Adian Mattox brands
Responsive e-commerce homepage & mobile design.
Demandware managing. Landing page design and coding.
Weekly email design, coding and implementation. Art Direction, marketing campaign creation.
Email and special project marketing. Affiliate digital banner design & optimization.
PRINT Design:
Retail Look Books, brand book design & pagination.
Garment hang tags, Store Signage
EXAMPLE DESIGN and COPY
• Main responsibilities include daily home & landing page design, optimization, edits & flash production. Daily Ipad and mobile homepage design & optimization.
• Social media banners, graphics & email design.
• Management and Production of mini sites.
• Special stand alone multimedia web and in-house project design and production.
• Weekly target wireframe presentation of future web creative initiatives.
• Maintain and analyze marketing metrics for effectiveness of response.
• Production of key creative to promote specialized fashion initiatives.
• Monthly design and production of BCC Email Newsletter.
Responsibilities include wire framing interactive Flash concept, design & Production for BN.com, presentation direction and design for BN.com & Sparknotes.com. Additionally, Web Page design, interactive promotional web assets and in-house high-level executive multimedia projects. Design & Optimizing Marketing Emails and site graphics.
Main responsibilities include designing multimedia marketing ad sales upfront presentations, incorporating Photoshop, Flash and Video into finished stand alone projects, including powerpoint & Keynote. Also building presentation and video libraries as a Customshow Administrator. (See portfolio for examples):
Ecommerce Digital Design95%
Photoshop 90%
Flash Design90%
Powerpoint & Keynote 85%
Copywriting 70%
Social Marketing 70%
HTML5/CSS370%
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This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit.
