I am Roberta Tabb (Tabbtastic)
Inspired eCommerce Multimedia Web Designer

10 years of experience as a Multimedia Web Designer / Art Director most of which specializing in eCommerce digital design directly for fashion brands. I am well versed in Adobe Creative Suite, HTML / CSS / and multiple CMS platforms such as ATG and Demandware. In addition to design, I have accomplished an M.A. in Writing which translates as useful to my marketing and copywriting expertise.

Working directly in E-commerce, I have also been sufficiently trained in Oracle ATG Commerce & Endeca Experience Manager.

Personal Info

  • NameRoberta Tabb
  • E-mailRoberta@robertatabb.com
  • CityNYC
  • Websitewww.Tabbtastic.com
  • Blogwww.therobertashow.com

Resume

previous page

Education

  • Chatham College
    2003 - 2005

    Masters of Arts (Professional Writing)

  • Art Institute of Pittsburgh
    1999 - 2003

    Bachelors of Science (Multimedia Web Design)

Work Experience

  • 2011 - Present
    Adrianna Papell Group, NYC, NY
    eCommerce Web Designer / Art Director

    • Launched Adrianna Papell Ecommerce initiative.
    Responsible for all creative assets:
    Adrianna Papell, Aidan Mattox, Aidan by Adian Mattox brands
    Responsive e-commerce homepage & mobile design.
    Demandware managing. Landing page design and coding.
    Weekly email design, coding and implementation. Art Direction, marketing campaign creation.
    Email and special project marketing. Affiliate digital banner design & optimization.

    PRINT Design: Retail Look Books, brand book design & pagination.
    Garment hang tags, Store Signage

    EXAMPLE DESIGN and COPY

  • 2011 - Present
    New York & Company, NYC, NY
    Multimedia Web & Flash Designer

    • Main responsibilities include daily home & landing page design, optimization, edits & flash production. Daily Ipad and mobile homepage design & optimization.
    • Social media banners, graphics & email design.
    • Management and Production of mini sites.
    • Special stand alone multimedia web and in-house project design and production.
    • Weekly target wireframe presentation of future web creative initiatives.
    • Maintain and analyze marketing metrics for effectiveness of response.
    • Production of key creative to promote specialized fashion initiatives.
    • Monthly design and production of BCC Email Newsletter.

  • 2010 - 2011
    Barnes&Noble.com NYC, NY
    Multimedia Designer (Flash, Presentation, Graphic & Web)

    Responsibilities include wire framing interactive Flash concept, design & Production for BN.com, presentation direction and design for BN.com & Sparknotes.com. Additionally, Web Page design, interactive promotional web assets and in-house high-level executive multimedia projects. Design & Optimizing Marketing Emails and site graphics.

  • 2009 - 2014
    Sales Graphics, NYC, NY
    Multimedia Presentation Designer (Graphic, Web, Video, Audio)

    Main responsibilities include designing multimedia marketing ad sales upfront presentations, incorporating Photoshop, Flash and Video into finished stand alone projects, including powerpoint & Keynote. Also building presentation and video libraries as a Customshow Administrator. (See portfolio for examples):


    Clients include but not limited to: MTVN, A&E Television Networks (Affiliates & National Ad Sales), NBCU, Lifetime Netwroks, DoubleClick, Readers Digest, New York Magazine, Direct TV, Men's Vogue, Gourmet Magazine, IVillage...

Services

  • HomePage & Landing Page Design
  • HTML | CSS | AS2-3 Coding
  • Responsive
  • Project Management
  • Wordpress CMS
  • Copywriting

Skills

  • Ecommerce Digital Design95%

  • Photoshop 90%

  • Flash Design90%

  • Powerpoint & Keynote 85%

  • Copywriting 70%

  • Social Marketing 70%

  • HTML5/CSS370%

Blog

Go to next/previous page

Standard Post with Image

This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit.

Standard Post with Image

This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit.

This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aene.This is photoshop's version f Lorem Ipsum.
John Smith

Standard Post with Image

This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit.

Contact

Go to next



  • Harlem, NYC
  • 917.548.4126
  • Roberta@robertatabb.com

Send a message

Thanks for sending your message! We'll get back to you shortly.

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.